Marketing services
Direct marketing

Direct marketing encompasses a diverse group of marketing activities, including direct mail, relationship marketing (RM), email, direct response advertising, data base marketing, customer relationship management (CRM) and customer lifecycle management (CLM).

Admittedly a confusing group of names and acronyms, but rest assured: Nimble Strategies brings expertise in developing and overseeing a wide variety of online and off-line relationship marketing campaigns that have generated tangible results for large and small companies.

Our strength comes from recognizing that while direct marketing has tremendous appeal given the ability to track effectiveness and efficiency, its usefulness varies according to the situation and goal being pursued. If you are trying to reach a very broad audience who know nothing about you and you cannot provide an initial enticement to learn more your complex offering, then direct marketing might not be the best mechanism to employ, at least initially.

Our approach to direct marketing defies what many think of when they hear "direct marketing" because we pursue a hybrid form of direct marketing, one that unites powerful creative with sophisticated and rigorous data-cenric marketing techniques and emerging technologies.

Please contact us if you would like to learn more about our capabilities.

A shameless self-promotion

With the plethora of new ways people are learning about potential purchases, it's important to keep in mind the unique strengths and weaknesses of each.

In developing a customer lifecycle management program for a major wireless company, particular care was applied in determining the optimal communication vehicles to use. Several factors went into the calculus: the tenure of the customer, the basic profile of the customer and most recent usage behavior.

The subsequent program generated several million in incremental revenue, which was further optimized by tweaking the communications based on testing various approaches.