Marketing services
Sales support tools
For many companies, sales (inside or channel/indirect) receives limited tools to sell effectively and efficiently.
We have helped large and small comanies enhance sales effectiveness by providing sales and point-of-sale tools that align with marketing strategy. These tools include:
Sales presentation templates
Applying our extensive experience developing fundraising PowerPoint presentations, we have created PowerPoint templates sales teams can easily customize for sales presentations.Pitch letter and proposal templates
Salespeople say they want more time spent with clients and less time spent developing letters and proposal. And given the less-than-ideal writing skills of many salespeole, providing templates with easy-to-use customization has increased sales productivity as well as the quality of the outbound communication taking place between sales and prospective customers.Webinars
Developing the presentation materials for a successful webinar involves a combination of a sales presentation and an interactive conversation.Channel support communications
We can develop a variety of specialized websites (extranets), wikis, print and/or electronic newsletters to help train and update channel resellers, reps, etc. so that they sell more effectively and efficiently.
Shameless self-promotionA mid-sized travel agency targeting corporate travel needed to simplify the process of creating initial pitch letters to "warm" prospects and generating proposals.
We created simple templates in Microsoft Word for the pitch letter, cover letterl and proposal that could be customized with ease while retaining a highly professional look.
The proposal sheets were printed in color and cut to enable rapid skimming, but done in bulk to diminish the time and cost of individual production.
The agency reported that sales staff rapidly embraced using the templates and that clients cited the agency's professionalism in how they presented as a key differentiator in selecting the agency over competitors.