Digital transformation and digital marketing services
Winning in the never-normal Covid-19 world
Covid has disrupted how we do business, where we do business, and even what businesses we are in. Companies are needing to figure out how to move from their initial Covid crisis responses to quickly coming up with new, sustainable ways of nimble working that fully take advantage of the possibilities of digital while avoiding the downsides and hyperbole that often accompanies the promise of digital transformation.
Rapid rethink. Rapid redo.TM
We offer a unique approach to help you rethink marketing, sales and customer care. In two weeks, we will assess your vulnerabilities and strengths, and then collaboratively develop a concrete plan and roadmap for what to do to change,
We will tackle issues, such as:
How do you convert your physical events into online events that are truly compelling?
How do salespeople sell when they can't make in-person calls?
How do you take advantage of conversational interfaces and artificial intelligence to provide meaningful consultative selling that meets customers where they are?
How do you adjust your digital marketing for "the end of cookies?"
How do you help your teams collaborate more when people are working remotely?
How do you get more value out of your martech stack and plan for what's next?
How do you better determine what to do in-house vs. outsource?
Having consulted to Fortune 500 companies as well as startups on their transformations, the team at Nimble Strategies is deeply versed in the multiple aspects of digital transformation, but we also bring a unique perspective of having been at companies like yours so we make sure what we propose is pragmatic and fully cognizant of your constraints while also being courageous enough to recommend dramatically new ways of doing things.
DIGITAL MARKETING SERVICES:
Social media marketing
Much-hyped and rapidly changing, success in social media involves more than getting people to “like” or become “fans” of your company. It involves understanding the fundamentals of how technologies have exponentially magnified the power of “word-of-mouth” advice people share with each other about their experiences, wants and desires.
Having developed social media monitoring and engagement frameworks as well as specific campaigns and programs that incorporate paid, operated and earned dimensions of social media, Nimble Strategies brings major strengths and experience in figuring out when and how—and whether—to use and optimize Facebook, LinkedIn, Twitter, Instagram, TikTok, Pinterest, YouTube, blogs, and a host of other social media vehicles to engage prospective and existing customers.
Nimble Strategies also brings experience evaluating, selecting and using social media monitoring tools as well as scalable tools for social media engagement.
Because of the special technology expertise involved in deployment, NimbleStrategies focuses on mobile marketing strategy, then turns to experts (yours or ours) for implementation of specific mobile campaigns or programs. Mobile marketing services include apps, SMS (text messaging), MMS, plus mobile banners.
Websites, landing pages and microsites
While we offer deep expertise in user interface development, we are not technologists. As a result, with the exception of basic websites, we tap top-notch web development experts and then orchestrate the creation or revision of websites and microsites.
Online advertising (banners)
From contextual targeting to programmatic behavioral targeting and retargeting, search remarketing, DSPs, DMPs, ad servers, and ad networks, Nimble Strategies can help you navigate the acronym-filled world of paid online advertising. Depending on your needs and existing resources, Nimble Strategies can audit effectiveness and efficiency of current programs, assess “solution providers,” or develop, implement and optimize specific campaigns, including creative development of the banners.
Search engine marketing and optimization
Paid and organic search are unique disciplines. While best integrated into the rest of the marketing mix, the specialized nature of these disciplines means Nimble Strategies typically engages our network of specialists to develop search programs and support for specific campaigns.
Considered “old school,” email remains a potentially powerful engagement vehicle. Having developed countless email campaigns and used many email tools, Nimble Strategies can help you update your use of email as well as select and use technology tools to better integrate email communication with the rest of your marketing mix to cultivate consumers across the purchase path.