Marketing and customer experience design services
Cohesive. Unified. Omni-channel.
We know intuitively and quantitatively that expectations are rising. No one wants—or has much patience for—disjointed experiences from companies. That means that marketing and its ever-increasingly complex web of touch points and interactions with prospective and existing customers need to be as carefully thought out as the product and/or service experiences. The implication? Marketing and customer experience (CX) need to be more closely connected than ever before.
That's why while we offer a variety of marketing and customer experience individual experiences, we approach each fully cognizant of the others so that they synchronize with one another to generate seamless engagements across the customer lifecycle so you gain a competitive advantage to fuel profitable growth.
Those services include:
Customer experience (CX) design
Using design-thinking methodologies, we uncover new kinds of customer experience to offer—whether those experiences are in your product/service, your marketing communications, your sales interactions, and your customer service experiences. We also have helped companies rethink their business models, coming up with new revenue streams and ways to better engage with the ecosystem surrounding your company.
Social media marketing
Much-hyped and rapidly changing, success in social media involves more than getting people to “like” or become “fans” of your company. It involves understanding the fundamentals of how technologies have exponentially magnified the power of “word-of-mouth” advice people share with each other about their experiences, wants and desires.
Having developed social media monitoring and engagement frameworks as well as specific campaigns and programs that incorporate paid, operated and earned dimensions of social media, Nimble Strategies brings major strengths and experience in figuring out when and how—and whether—to use and optimize Facebook, LinkedIn, Twitter, Instagram, TikTok, Pinterest, YouTube, blogs, and a host of other social media vehicles to engage prospective and existing customers.
Nimble Strategies also brings experience evaluating, selecting and using social media monitoring tools as well as scalable tools for social media engagement.
Because of the special technology expertise involved in deployment, NimbleStrategies focuses on mobile marketing strategy, then turns to experts (yours or ours) for implementation of specific mobile campaigns or programs. Mobile marketing services include apps, SMS (text messaging), MMS, plus mobile banners.
Websites, landing pages and microsites
While we offer deep expertise in user interface development, we are not technologists. As a result, with the exception of basic websites, we tap top-notch web development experts and then orchestrate the creation or revision of websites and microsites.
Online advertising (banners)
From contextual targeting to programmatic behavioral targeting and retargeting, search remarketing, DSPs, DMPs, ad servers, and ad networks, Nimble Strategies can help you navigate the acronym-filled world of paid online advertising. Depending on your needs and existing resources, Nimble Strategies can audit effectiveness and efficiency of current programs, assess “solution providers,” or develop, implement and optimize specific campaigns, including creative development of the banners.
Search engine marketing and optimization
Paid and organic search are unique disciplines. While best integrated into the rest of the marketing mix, the specialized nature of these disciplines means Nimble Strategies typically engages our network of specialists to develop search programs and support for specific campaigns.
Considered “old school,” email remains a potentially powerful engagement vehicle. Having developed countless email campaigns and used many email tools, Nimble Strategies can help you update your use of email as well as select and use technology tools to better integrate email communication with the rest of your marketing mix to cultivate consumers across the purchase path.